A lot of entrepreneurs start a business expecting it to do well. We all do. But unfortunately, it doesn’t always work out like that. In my guide How to Escape the Cycle of Poverty I break down the mistakes we made when starting our first business. Let’s break down one here and how we could fix it.
When we started our first business, we didn’t understand the power of social media at that time. We created our website and Facebook business page but that’s as far as it went. We didn’t understand the concept of planting seeds. What are these seeds? Well you have to focus on things that are going to bring traffic or business to you. We were planting a few seeds here and there. But we never cultivated those seeds.
Since then I have adapted a new strategy via social media. The way I use social media now is as a way to build my expertise. Instead of putting out constant offers and telling people what I do, I put out content. I talk about the subject. When done right it will build curiosity and position you as the subject matter expert. Consistency is key. People will begin to come to you for all the information. It will then become your job to monetize it.
Finally, anytime I want to start a new venture I use this strategy. I will consistently talk about a specific subject over and over until I get in the minds of my prospects. I will keep planting seeds until something grows. Something always grows.
Obstacles are those rightful things you see when you take your eyes off your goals.