If I had to take everything I know and sum it up, I would say learn skills an not general knowledge. General knowledge does not generally serve a purpose. There is no point in having a bunch of useless facts. We all go somewhere and hear a group of people talking about stats from a sports game but they know very little about how to improve their own financial state. The point I’m trying to bring home is you must learn two skills in life and master them. With these skills you can do pretty much do whatever you want in life. So, what are these skills I am referring to? Sells and Marketing
Sells, what is it? According to google Dictionary it is to give or hand over(something) in exchange for money. Or to persuade someone of the merits of. Here is my definition of Sells, to get someone to do something you want. That’s it. Its that simple. See its not just about getting money, the compensation can be anything. When a man walks up to a woman and tries to get her number he must sell her on giving him her number. When you go to a job interview you bring a resume and use that to sell them on why you are the best person for the job. When a child wants something, they can annoy you until you finally give in. You see selling isn’t just about money, its more about getting people to act in a desired manner.
Marketing, is the second skill. It is the cousin of sells. What is marketing? the action or business of promoting and selling products or services, including market research and advertising. Let’s put that in simplest terms. Marketing is pretty much getting people to come to you, so you can sell them something. You can have all the sells skills in the world but if you cannot get people to come to you then you have no one to sell to. So that’s why this is an important skill.
Combine sells and marketing and you have unlimited potential. The next question is where can I learn sells and marketing? Let me tell you how I learned it. I bought every book I could find. I bought home study courses. I read blogs. I bought webinars went to conferences anywhere people where teaching sells I was there. Then I started narrowing it down to pick people who I liked. The reason you want to do that is because there are unlimited ways to use these skills. Everyone has their own strategy and if you try to implement them all you will only confuse yourself.
Finally, if you master these skills you will become successful. Teach these skills to your children early on so they can get the head start you didn’t. Change the way you think about sells and it will change the way you see your life.
Obstacles are those rightful things you see when you take your eyes off your goals.